Avoiding offending people at all costs.

From an article about getting rid of Latin phrases in local governments in England:

Linguistic controversies are nothing new in Britain, cradle of the English language, where people have strong opinions on what constitutes proper usage. In recent years officials have moved to avoid language that gives offense to ethnic minorities, disabled people and other groups.
Predictably, some feel the drive has gone too far. Many were bemused earlier this year when it was reported that a town council had banned the word "brainstorm" because it might offend people with epilepsy, a condition that involves periodic electrical storms inside the brain. Tunbridge Wells council advised using "thought showers" instead.

"Thought showers."

Sweet mother of pearl.